Pop Music Art or Noise free essay sample

They sometimes call t generation gap, but its not. Its just a matter of familiarity and preference. Pop music is not necessarily a taboo for the old generation. They love pop music too. Endurance of loud sounds to the sensitive auditory nerves of older people makes the difference in preference. But understanding can patch up the difference. Lowering the volume of sounds can make a big difference in respect to the Older people. Pop music is definitely not a noise. It is a very expressive means to bring happiness, sadness, fear and hopes.It may pass many changes in tempo, rhythm and beat but the soul in every pop song will always be there. This is the most artful and most beautiful way of bringing out the innermost feelings of a persons mind and body. It releases the exuberant energies of the youth for so to have a clear mind, away from drugs and far from emotional breakdown. We will write a custom essay sample on Pop Music : Art or Noise or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Pop music have so much liveliness, its not a dragged. Can you imagine the life of a highly unrighteousness in the music of Mozart, Stern and Portrait?Yes, this is an artistic classical type of music but it does not match the rhythm of a youngster pulse. If music will be dragged than life would be lifeless. Pop music is definitely an art. An art shows lifes beauty. As the saying goes, Beauty depends on the eye of the beholder. Everything in this world is artfully made by our creator. Acceptance is only the key word. Pop music is the fastest medium of communication around the corners of the world. We may belong to different cultures but in song it will make a difference.It gives ay and fulfillments and conveys message of love and peace to the world. For some, pop music is not their type. The elite usually prefers classical music. Pop music is for the masses , old and young, rich and poor because it truly brings out the true facets of life in this world we live in. Over the course of the 20th century, musical styles came and went but some stuck around. Disco maybe dead but pop music is an art that is here to stay.

Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Example Rhetorical Analysis Paper Rhetorical Analysis Paper Essay Topic: A Woman Killed With Kindness Cole Richardson Professor Bedwell English 1321 10 11 October 2011 Rhetorical Analysis Essay 2 We Do Abortions Here: A Nurse’s Story, written by Sallie Tisdale, was first published in 1990 by October’s edition of Harper’s Magazine. Tisdale was motivated to write this article because she is an American nurse and essayist. She is a writer on health and medical issues and anything in between. The purpose of this article is to inform the readers on how often abortion is called upon, along with the thoughts of these young women and children having them done. I would say the audience of this article is a well-educated, middle class people, because some of the vocabulary can be a little difficult at times. We Do Abortions Here: A Nurse’s Story, by Sallie Tisdale, makes both an effective, and ineffective argument. Tisdale makes her article effective because she uses impelling illustrations to explain how rapid abortions are done, but she also explains in great detail how painful the process is and what it is like. Although she uses great illustrations her argument is ineffective because her writing and thoughts are unclear, therefore making the way she thinks confusing. Once I realized that throwing tantrums made my mom take my favorite toy, I got the concept of good behavior. I admit it is a work in progress because some children do not get it the first time but it does get easier and better. Talking to a child is important as well as discipline. When a child misbehaves, sitting her down and talking to her is also another good method of teaching discipline. It is not like taking privileges or using timeout, but it can definitely work on children. In the article Talk it Out Works Better than Timeout, Mari-Jane Williams explains that youre missing an opportunity to sit down and say to your kids, how well did that work for you? She also mentions self-assessment and how it is more important to a childs mental and emotional health. In my opinion, as the aunt of three nephews and four nieces, talking to the misbehaving child can work and be a positive experience for both the parent and the child. It gives the parent a chance to tell the chil d that his actions are unacceptable and that he can no longer continue to behave in that manner. In my own experience, it is harder to use the alking method with my nephews, but a lot easier with my nieces. I feel it may be harder for a parent to talk to boys because they tend to be more stubborn than girls. Although boys react differently, parents should still talk to them as they talk to girls. Physical punishment, I feel, is Just as effective as any other discipline method. Spanking a child is more of a last resort when he/she is misbehaving. As I stated earlier in the essay, I threw temper tantrums when I did not get what I wanted and my mother took away privileges. That method was not always effective with me, and I nded up getting multiple spankings. In the article The Real Spanking Debate John Hoffman says that mfou could show me an impeccable study that proves beyond a shadow of doubt that a good and proper mild spanking doesnt harm kids. I completely agree with this statement because I experienced plenty of spankings and I am perfectly fine and well behaved with no discipline or anger problems. In conclusion, disciplining your child is very effective but, it depends on how consistent parents are with doing so. Timeouts, taking away privileges, talking, and pankings are all ways that I feel are effective ways of turning a disobedient child into a well behaved child who follows the rules. All of my experiences with disciplining and being disciplined have been effective, if not with all the methods, at least with one of them. When I become a parent I will use these same methods for my children. Hopefully as a mom I will not go through what my mom went through with me, maybe it will be easier. Work Cited Williams, Mari Jane. Talk-lt-out Works better than timeout. Washington Post 3 Oct. 2013. Opposing viewpoints in context. Web. 13 Nov. 2013

M7A1 Essay Example | Topics and Well Written Essays - 500 words

M7A1 - Essay Example Underlying concept of initial investment includes cash outlay, working capital, salvage value and tax implications. The factors that are involved with the initial investment are; purchase price, cash from the sales of old equipment, marginal income tax, increase in working capital, cost of shipping and installation of new equipment. The factors that are involved with the operating cash flows are; sales revenue, cost of production, income before taxes, marginal tax rate, depreciation, increase in working capital. The factors that are involved in terminal cash flow are; decrease in working capital, salvage value, marginal income tax rate. The criteria capital budgeting includes (1) cost of capital, (2) opportunity cost, and break-even point. Cost of capital determines the cost of borrowing to pay for the project. This value set the benchmark for the lowest possible return. This benchmark shows if the investment is worth with compare to other investments. Opportunity cost determines the cost for taking advantage of one option over another. Break-even point determines if the project would contribute to the growth of the company. Break even is the point at which sales equals cost. Break-even point involves determining fixed and variable costs. Fixed costs are values that do not depend on production quantity. These costs are like, rent, salary, insurance, etc. Most of the variable costs, are associated with raw material, utility and transportation. Capital budgeting techniques are explicit formulas for analysis of financial values that determine if a company should proceed with the planned investment or not. Some of them are (â€Å" Investment decision – Capital Budgeting† ) Net Present Value (NPV), Internal Rate of Return (IRR), and Payback methods. All three methods use Operating Cash Flow (OCF) values. The OCF evaluates net cash flow for each year of project operation. The

Visual Arts Project Essay Example | Topics and Well Written Essays - 750 words

Visual Arts Project - Essay Example She was portrayed with her face in profile as she studied her hands, which were covered by the folds of the skirt of her white Victorian styled gown. I wondered if she might have had a quarrel with her lover. Above her head, to the right, was a golden mellow rose that made me think this even more. It created in me a mood of sadness, making me recall my own experiences with lost love. As I became more affected by the painting, I wanted to know more about its creator! While studying the life of Hassam, I learned that the piece is considered one of his best works of art and that he had chosen as an alternate title to the piece, Beethoven's "Appassionato" sonata. (2) It appeared to me that, like Beethoven, he must have had feelings of great passion to be able to create the mood of The Sonata. For me, the subtleness of that passion was further emphasized by Hassam's use of a blend of colors to create a golden gilded hue. The painting is highlighted by this color blend in the colors of the rose, the woman's hair, and in other spots throughout the painting. In contrast to this is the pure whiteness of the Victorian styled gown that the woman wears. Hassam also called attention to the subtle meaning of the painting with the use of indirect line. Using and almost S-shape to emphasis the focal point of the painting-the woman, he draws the eyes of the beholder of the painting, from the rose into the woman's face and down to her hands. The artist was from New England and learned the techniques of the impressionists while studying in Paris. While he, later, became more involved in modernistic landscapes and patriotic scenes of America, the influence of the impressionists never escaped his work. The painting is considered one of Hassams's best works. Like the first artists of impressionism, Hassam has captured natural light and luminosity in the painting with the use of numberless short choppy strokes of paint. Unlike Claude Monet, the father of impressionism, and his early followers, Hassam's Sonata is too academic to be defined strictly as an impressionist work. Instead, the artist has defined his subject and the meaning of the painting as delicately as did the Flemish painters with their strict adherence to detail. The great exception to their rules would be the flatness of The Sonata as compared to the depth to be found in their paintings. A painting such as the Sonata draws one into an imaginary space, while a sculpture calls its viewer to experience it physically. The atmospheric perspective techniques used to create depth in a paintings or not available to sculptures. In paintings, something is added, with sculptures, something is subtracted. Sculptures are devoid of the softness that many paintings possess. While requiring the same talents and skills as that of painters to effect greatness in their creations, sculptures are limited in their abilities to tease our imagination. The use of colors and values is also less, because of this, paintings are more complex. The Sonata is a good example of this, like the Mona Lisa, she invites us, not only to wonder, but also to participate in her mystery. References Frederick Childe Hassam (1859-1935), 1893, oil on canvas, 32 x 32, Bequest of Mr. and Mrs. Joseph S. Atha, Collection of the Nelson-Atkins Museum. The Nelson Gallery Foundation, d.b.a. The Nelson-Atkins M

Business Ethics Essay Example | Topics and Well Written Essays - 500 words - 24

Business Ethics - Essay Example In this perspective, there is a moral responsibility for multinational corporations in selling Starbucks in Forbidden City. To begin with, the every individual has a fundamental right to maintain and preserve a culture (Kent, 2010). The people of Forbidden city thus have the same right and consequently expect this right to be respected by other individuals and corporations that venture into their city. Multinational corporations are consequently obliged to respect this right to cultural preservation. Business practices that harm this right would be considered as a violation of this fundamental right of the Chinese in cultural preservation and thus will be unwelcome. From a normative perspective, multinational corporations as a result have a responsibility in observing this right in respect for Chinese culture. Secondly, there is the need for consideration of beneficial business practices to both parties that would result in happiness for both, as utilitarianism states for the purposes of coexistence (Kent, 2010). Since multinational businesses make intrusions into societies’ environments, it is important that they consider what would be of great benefit to both parties. Selling Starbucks in this area is obviously not beneficial to both parties since there has been creation of conflict. In order to create a practice that would be beneficial to both corporations and society, it is imperative that consideration of this decision be made since selling the firm as it does not bring happiness to both parties. Thirdly, great moral philosophers argued before that major principles of moral philosophy demand both parties to be equal such that none should take advantage of the other. When making a decision to sell Starbucks in Forbidden City, multinational corporations should consider the effect of their actions on Chinese culture. If

Discourse Analysis on Psychological Knowledge Production

Discourse Analysis on Psychological Knowledge Production Putting Critical Psychology into Practice: A discourse analysis of the production of psychological knowledge; How I live with schizophrenia interview by STELLA BREEZE, Daily Mail 4th November 2003 In this assignment an article featured in the Daily Mail newspaper on the 4th of December 2003 was chosen to be analysed by way of discourse analysis. The article concerned an account of a scientific researchers coming to terms with a mental illness. Diagnosed with Schizophrenia, the individual giving her account elaborated upon what her condition meant to her, how it had been present in her history and who and how others involved in her life had helped her to cope with it. An attempt was made to draw out her perception of this reality inherent to her account, whilst applying it to an established school of psychological knowledge. A critical examination was undergone by way of comparison of her accounted reality and an epistemological model of psychological knowledge. The chosen school of psychological knowledge in this analysis was social constructionism. According to theorists, Social constructionism is based upon the fracture of modernist ideas such as objectivity, rationality and truth (Burr, 1995). It belongs primarily to post-modern thinking and is concerned with how realities are constructed by the subject. It is an epistemology that is heavily concerned with three main principles: the principle of construction, the principle of social and the principle of language (Burr, 1998). It is believed that the individual must construct a reality and live and think within that construction. It is believed that unlike traditional constructivism that the construct is informed and perceived by the locality and proximity of the individual to their society. Furthermore, the construct, in relation to its society, can be understood through the language of that society’s culture. Language is believed to represent what is understood within the language but not what is outside of the language itself (Cromby et al, 1999). That is to say, tha t the language represents a reality reflected by societal values and shared understanding rather than something that exists extrinsically. Essentially, social constructionism is concerned with the usefulness of theories, ideas and points of view contained within someone’s language construct in relation to the power that it ordains certain groups and the action that it gives to the functioning of the people within those groups. Essentially, the psychology of an individual is seen as being immersed within the locality of their culture and cannot have their mind removed from this subjective reality. From a psychological perspective, given the qualitative nature of social constructionism, its use of discourse analysis, its rejection of quantitative methods and objectivity, truth and rationality to gather defining data, it was decided that discourse analysis was the best thing to suit this epistemological analysis. The tendency with social constructionism is to draw out the locali sed meaning of an individual’s account. Or as the social contructionist and analyst Megan points out ‘It is human interchange that gives language its capacity to mean and it must stand as the critical locus of concern’ (Megan, 1994). It is with this in mind, that an analysis was undergone. In the account we see that the person involved has used her scientific definitions and knowledge of schizophrenia to identify her condition. In her account she continually uses the language and construct of scientific rationality to objectify her experience and construct a reality in keeping with that perceived in the psychological domain. For instance, she accounts for her being schizophrenic as different from the norm throughout the accounts of her past. She explains that it became prevalent to her in her first year at university but was easily dismissed due to the culture of the time. She emphasises the importance of social recognition, suggesting that in her teens her different behaviour was not recognised as the culture of the time was understood as having ‘bizarre’ expression (Breeze, 2003). In this we can see that she is indicating to us that she felt bound by social convention, in that it was hard to establish at the time that she was mentally ill (schizophrenic) . However, now she perceives it as such, as the established scientific rational of her current position allows her to interpret her behaviour of that time as such. This is perhaps why she defines herself as a long term schizophrenic and indicates a strong identity with being a sufferer with that condition, which ultimately forms the basic premise for her reality construct. She strengthens this idea of scientific rationality when she empowers herself with the ability to determine her condition. For instance, she states that ‘reluctantly, I agreed to see a psychiatrist on campus and persuaded him that I was OK. I was asked if I had been hearing voices or ever felt I was in a different world, but I just lied and said I was fine. I wasnt diagnosed with schizophrenia for another six years’ (Breeze, 2003). In this we see that she determines that the Doctor’s description of a split world outside of the one defined by the scientific social norm, is true. Whilst acknowled ging that this is the truth she establishes that her denial of these symptoms as lies to avoid being identified as mentally ill. This shows that she is rationalising by splitting her experiential life into that of a normal and objective reality and a confused and subjective sureality as is often prescribed by the reasoning of society and scientific discourse when concerned with behaviours outside of the norm (Bandura, 1986). Having established a real world of socially defined normal behaviour and a foiled world of surreality and madness that defines the schizophrenic stereotype, we see how she comes to terms with the people around her. In her acceptance of the condition and the two worlds as one she states that ‘it was then that it really hit me and I had to deal with everything that goes with the label. Schizophrenia is such a powerful word. I could no longer deny that I had a serious and chronic mental illness’ (Breeze, 2003). We can see here that she is taking into account the discourse of schizophrenia and the stereotypes and social stigma (ignorance) that go with it. She acknowledges that because now her condition has been given a word and therefore set in language, she can no longer deny it. It is not so much the inability to deny having the condition itself, as she clearly identified from a young age that she did have a difference to the perceived norm, but the inability to deny the s ocially constructed idea of schizophrenia that pertains to language and discourse. At this point she goes onto explain the reality of living with her condition in terms of social impact. She states that she ’didnt tell my parents for another two years after I was diagnosed. When I finally did, I said I had mental health problems. They were shocked and worried at first, but have been very supportive, as have my brother and sister’ (Breeze, 2003). Furthermore, she outlines the further reaching social reality that sufferers of the condition must endure. She suggests that ’getting a job is the most difficult thing for sufferers. Id prefer to get in front of people and show them never be dishonest about it, but theres the fear that your CV will automatically be binned if they know’ (Breeze, 2003). This fear of alienation from social normality is heightened with her notion that ’maybe they assume youre going to be unreliable or will take a lot of time of f sick. A lot of people deal with the illness by denial its just that this is an illness’. Here she clearly identifies herself (and any other sufferer) as needing to confront the reality of schizophrenia. But what is the reality of this schizophrenia? Turning to her ‘utterances’ and their significance may give a better indication (Aitchison, 2005, p.42). Through her usage of the words ‘need’ and ‘denial’ whilst determining the action she deems required to facilitate her condition we can see that she is detaching her schizophrenia from her reality construct once again. She has determined that those around her have sympathy and compassion for her condition, like that understood in the research of familial constructs (Robert, 1951). However, we also see the suspicion of the wider reaching social bonds where the ideas of sympathy and compassion are not so commonly found. In these accounts we see that she does not necessarily identify her sc hizophrenia as a part of her reality, but that it is a mental illness that she has to compensate for. Having established the history of her condition and coming to terms with being identified as a person with a schizophrenic condition, she then talks of the reality of her condition, diagnosing it and accounting for it in terms of symptoms. This forms the reality of her schizophrenia in terms of symptoms and episodes; of potentially damaging and unsociable behaviour that need to be alleviated. The focus is put on the need to alleviate these symptoms, much like that of a cold, so that she can operate and function in accordance to social and cultural norms. In this definition of her experiences we see that she spends little time entertaining any notions of significance or attempts to construct meaning for the voices in her head in any way whatsoever. Other than them being defined as a symptom and ultimately a nuisance, she gives them no regard in her account. For instance, she explains that ‘Ive also learnt to be better at spotting the signs. I stop things getting out of hand by t rying to get enough rest and relaxation. I also avoid anything that may exacerbate the symptoms, such as drinking alcohol, watching TV which sends me messages and going out in large groups‘(Breeze, 2003). This certainly indicates that her treatment of this condition is not dissimilar to that of a socially unwanted vice. Furthermore, we can see that she will take social sacrifices due to the idea and significance that she impinges upon these symptoms as indicators of madness within her socially constructed reality. She seems to place a responsibility of the removal of her perceived madness for the benefit of normal society at the heart of her account. This discourse of madness or surreal otherness is at the heart of the socially constructed ideology of sane and is clearly the thing that she fears to enter into. As the post modern critic Roland Bartes puts it, ’Imagine someone who abolishes within himself all barriers, all classes, all exclusions, not by syncretism but by simple discard of that old spectre: logical contradiction; who mixes every language, even those said to be incompatible; who silently accepts every charge of illogicality, of incongruity; who remains passive in the face of Socratic irony (leading the interlocutor to the supreme disgrace: self-contradiction) and legal terrorism (how much penal evidence is based on a psychology of consistency!). Such a man would be the mockery of our society: court, school, asylum, polite conversation would cast him out: who endures contradiction without shame? Now this anti-hero exists: he is the reader of the text at the moment he takes his pleasure.’ (Bartes, 1975, p.3) With this statement we can see how Bartes highlights the strength of social construction as an informer of the way in which we objectify knowledge so that we can perceive things as sane and insane from the perspective of language. Clearly challenging and indicating the flaw in ’Cartesian’ scientific rationality as the governor of what is sane and insane, he suggests that someone who challenges this and essentially sees outside of their localised knowledge construct and its discourse of a socially governed language would be made a mockery of by that society. He even refers to this in terms of conversation, which is what is referred to directly in the account. This is clearly the biggest fear present in the account and central to the person’s definition of her condition in terms of understanding, rationalising and formation of a reality construct. She is essentially using what Homi Bhabha, a post-colonial critic and cynic of established schools of psychological tho ught, particularly in the West, refers to as the technique of applying a ’localised cultural’ definition of her condition and applying it to an illusory ’universal’ truth (Bhabha, 1994, p,62). Essentially, her reality is that her condition is an insane or ’mad’ other that is signified in accordance to the socially constructed sane that is represented in her localised bi-polar language system. The role of ‘agency’ also plays a significant part in her account (Smith, 2001, P.2). On highlighting a very clear socially defined split between what is sane behaviour and what is insane behaviour, she suggests that although not wanting to, she feels relief when she enters the hospital. On craving a perceived agency prevalent in her accordance to the principles of scientific rationality, she feels calm at the removal from society so that she no longer needs to actively suppress and be conscious of the onset of the insane other. She tells us that, ‘Finding it hard to trust your own judgment is part and parcel of the illness. For instance, if there was a noise outside that I couldnt account for I might think it was the voices, so sometimes Id ask Mike or a friend: Is that real? Its still not perfect and I still go in and out of hospital. I hate going doing it, but once I am there, there is a feeling of relief.’ (Breeze, 2003) During this account we can see that she again makes no indication as to what the meanings of her voices are or what they may signify. Instead she focuses upon them in terms of unwanted symptoms. We can see that she has removed agency away from a coming to terms with her disease in a personal manner and toward a constant and vigilant guardianship over her perceived sanity. It would seem that with her being taken into hospital her account ends and she does not extrapolate on any of the findings or experiences within the hospital, as if the committing of herself to hospital brings closure to her discourse. Essentially, that her madness and insanity that bears no significance in her discourse of rationality and sanity has no place in the scientifically established social construction of knowledge. In this she indicates that she has become a patient to her condition, rather than a polemic agent to the condition, which brings her much needed relief. It is not so much that her symptoms are being alleviated, but that her symptoms are being taken away from societal knowledge and its rational discourse of the sane. In her conclusion we see how she perceives the stereotypes of schizophrenia as madness. Trying to steer away from the demonisation of schizophrenics that she feels is perpetuated by the media and other sources of social informants she suggests that, ‘The perception of people with schizophrenia still hasnt gone away. On the whole, people with schizophrenia are not violent. Obviously it happens because you read stories about it, but people with schizophrenia are more likely to harm themselves than anyone else.’ (Breeze, 2003) In this concluding account we can see that she is concerned with the image of schizophrenics as an unpredictable and essentially violent group of people. She seems to present herself as a schizophrenic who is rational, in control and above all sane, albeit with a mental illness that can and must be controlled. It would appear that she is trying to appeal to socially constructed definitions and ideas of rationality that can be understood within the culture and language system of English. Entering into a rational discourse that positions the insanity of the schizophrenic as sane, yet subordinate, she succeeds in what De Kaster refers to as ‘The mapping of implicit stories and discourse, that live underground [and] offer opportunities to open a broad discussion, in which the dominant discourse or story can be challenged’ (De Koster et al, 2004). It would appear that she has succeeded in attacking the perception that exists in the socially constructed language of the insane so that ‘alternative paths are being uncovered, choices have to be justified, resulting in an emancipation effect, which, in the long term, can support personal and social changes‘ (De Koster et al, 2004). However, in accordance to the epistemological thought of social constructionism this definition does not necessarily represent a truth. Merely one of many possible truths. Similarly, it is not without critique. Some schools of thought related to social constructionism would argue that this interpretation itself suffers from objectifying her experience (Fry et al, 1997). Others would argue that there is an objective reality from which experience can be measured (Smith, 2000). Although language is a component of ideology and experience can be understood as subjective, there is a physical world whereby experience can be measured. The lengths to which this can be fully drawn out by social constructionism are not as yet established. Bibliography Aitchison, J., (2005) Words of the Mind London: Blackwell Bandura, A,. (1986) Social Foundations of Thought AND Action New Jersey: Prentice Hall Bartes, R,. (1975) The Pleasure of the Text, Canada: Harper Collins. Bhabha, H., (1994) The Location of Culture New York: Routledge Breeze, S., (2003) How I live with schizophrenia London: Daily Mail Burr,V,. (1995) An Introduction to Social Constructionism, London: Routledge. Burr, V. (1998) ‘Overview: realism, relativism, social constructionism and discourse.’ In Parker, I (Ed.) Social Constructionism, Discourse and Realism. London: Sage. Cromby, J Nightingale, D (1999) Social constructionist psychology. London: Sage. De Koster Katerin (2004) Two practices, one perspective, many constructs: on the implications of social constructionism on scientific research and therapy. Taken from: http://www.centroditerapiastrategica.org/journal english 1/Articoli_Inglese/de koster.pdf Fox,D Prilleltensky,I (1997) Critical Psychology: An introduction, London Sage Gregan, K., (1994) An Invitation to Social Constructionism London: Sage Smith, J., (2000) The Psychology of Action London: McMillan Rogers, C., (1951) Client centred therapy Boston: Houghton Mifflin

Marketing Chester Zoo to 16-to-24-year-olds Essay -- Business and Mana

Marketing Chester Zoo to 16-to-24-year-olds At the moment, Chester Zoo is the leading zoo in the country. It is a non-profit organisation and its mission is to support and promote conservation by breeding threatened animals, providing excellent animal welfare, high quality public service, recreation, education and science. Currently, their main source of income is from the admissions (see appendix 2B) Currently, the zoo is facing a marketing problem: The 16-24 year old age group is not visiting the zoo as much as expected to. (See appendix 7B) My task is to analyse the situation and come up with a solution. I shall do this by looking at the marketing strategy of Chester Zoo. Marketing is a continuous process of learning about and understanding a business’ customers and competitors, anticipating their customer needs, providing a suitable product at the right place, with the right price and the right promotion to attract customers. A marketing strategy is a plan that is evaluated carefully, for the future marketing of a business. It takes into account the company’s strengths, weaknesses, opportunities and threats, together with the 4P’s (Price, Product, Place and Promotion), with these two areas in mind, a suitable plan is thought out. In this case, Chester Zoo will be looking to improve their marketing strategy to attract and keep more 16-24 year olds. My main research methods will be by: -Going to the zoo and interviewing the staff there. This is for me to judge the level of their service without any bias from other sources. -Consulting a range of sources, which have both primary and secondary evidence, including articles of quality from different media. This will help me see any trends over the years, and hopefully, their weaknesses and strengths. -I will also conduct a survey in form of a questionnaire aimed at 16-24 year olds. This will be to get a better perspective of the situation, to understand the reason behind the low visiting rate by this age group, anticipate their needs, and hopefully as an eye-opener to the solution. -Reading through various news report (related to Chester Zoo) -Reading about / visiting some of Chester Zoo’s key competitors to understand / see how they attract their customers of this age group. -Consulting some relevant business textbooks to further understand and improve my knowledge, especially about m... ...rket was students, so a ‘Student Card’ could be used. But what about the non-students? Some people may feel like their privacy is being intruded upon if they have to prove their age before gaining entrance into a zoo; as a result, they may choose to go elsewhere, and Chester Zoo would lose out. Some forms of identification could be false/ forged without the knowledge of Chester Zoo, and unfair entrance gained. There’s also a potential risk of losing customers from the other sectors, especially if they feel that the zoo has â€Å"changed†- they may lose the familiarity they already have. If Chester Zoo decides to carry out this scheme temporarily, when they revert to their â€Å"usual† fees, there is a chance that this situation will go back to the old problem of the 16-24 year olds not visiting as expected to but they may have retained some of the age group who may be visiting them regularly. As with most ventures, this is risky and daring. In theory, my proposal should work well, and serve to improve Chester Zoo’s marketing strategy. However, in practicality, this may not be the case, and in the end it will be up to Chester Zoo to decide whether or not this proposal is worth executing.